Rory Sutherland Rory Sutherland

The six things that’ll change when I rule the world

Markets can do almost everything. Here's where they seem to me to fail

[Getty Images/iStockphoto] 
issue 21 June 2014
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But why did the food [in England] stay so bad after refrigerated ships, frozen foods and eventually air-freight deliveries of fresh fish and vegetables had become available? … The answer is surely that by the time it became possible for urban Britons to eat decently, they no longer knew the difference.

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