Sebastian Payne

The Tories are still stuffed in the North

Voters in the North love Tory policies but hate the Tories. That’s the headline from some new YouGov polling on what voters in different parts of the country feel about the political parties and their policies.

An overwhelming majority of voters in the North support cutting net immigration, same-sex marriage, the benefits cap, Help to Buy and raising the income tax allowance — all policies enacted by Conservatives in government. But, when asked which party they would consider voting for, 39 per cent of respondents in the North said that they would never consider voting Tory:


Why do some many people in the North detest the Tories? Apparently, the Conservatives don’t understand people in that party of the country:


What can the party do to overcome this rather perplexing problem? I understand that a press officer has been hired to work exclusively on the northern audience, to push the message that the Tories support ‘hardworking families’.

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