My friend’s ten-year-old daughter has a new hobby. Like many of her school pals, she hopes to become a video blogger — a ‘vlogger’. She has started to record clips of herself for others to watch, share and ‘like’. She showed me a few, then gave me a list of famous vloggers to watch: JoJo Siwa, iJustine, Noodlerella, Zoella.

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