Rory Sutherland Rory Sutherland

The Wiki Man: In times of crisis, use your head

A few years ago in Malaysia I found myself reading the national paper, the New Straits Times.

There was a headline on the front page that caught my eye. It read something like ‘New road to the airport will make it easier to get to the airport’. I’m sure those weren’t the exact words, but that was pretty much the import of the thing.

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