Rory Sutherland Rory Sutherland

Why I no longer want to live in America

The Brendan Eich case proves US politics is just too absurd. And you’ll soon be able to buy a Mustang over here

[Getty Images/iStockphoto] 
issue 10 May 2014

A few years ago I would have quite liked to live in America. I’m not sure now.

For one thing, most of the things perfected by Americans (convenience, entertainment, technology, a very small bottle of Tabasco to accompany your breakfast) very soon make their way over here. On the other hand, the things Europeans do well (cathedrals, four weeks’ annual holiday, more than two varieties of cheese, general all-round classiness) don’t travel in the other direction.

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