
Why the John Lewis Christmas advert is a mess
It used to be the Coca Cola advert that signalled Christmas was on its way. Holidays were coming, and Coke would deliver joy to the world. These days, it’s the John Lewis advertisement that everyone looks forward to. There’s a running theme to these Christmas adverts. A schmaltzy song, a sickly sweet storyline (often with a few animals thrown in, just to make it that bit sweeter), and a happy, Christmassy ending. Hurrah!! This year’s, which was released today, is no different. Personally, though, I’d say that whoever came up with this advert needs a serious dose of reality – and quick. Of course it’s a lovely image; the bright-eyed, bushy-tailed foxes; the
