The Bilbao effect
Twenty years ago I wrote of the otherwise slaveringly praised Guggenheim Museum in Bilbao: I’m in a minority of, apparently, one. It strikes me as a consummate gimmick… a fantastically elaborate and rather wearisome joke. Has mankind spent all these centuries perfecting Euclidean geometry and orthogonal engineering in order to have it overthrown by massively expensive crazy cottages clad in titanium? Apparently mankind has. So much for the building. What of the ‘Bilbao effect’, an epithet that I am accused of having coined (I can’t remember, but it’s inappropriate because there is, typically, no effect). Even before Frank Gehry’s earth-shattering masterpiece was finished, word was out and post-industrial cities on
