Long live the yummy mummy
Yummy mummies everywhere, put your Veja trainers and frill-collar shirts away, because last week the Times issued a stinging broadside. Being labelled a ‘yummy mummy’ is apparently now so derogatory as to be an ‘almost cancellable offence’. The Yummy is dead, the headline declared, while my phone blew up like the fourth reactor at Chernobyl as Yummies far and wide forwarded me the article. ‘We are not dead!’ many fulminated, while others were more concise: ‘That’s just bollocks; I’ve never worn barrel jeans in my life.’ Detailing the sartorial transformation of Yummies into so-called ‘cool mums’, Times fashion editor Harriet Walker wrote that ‘in a bid to put as much clear water as possible’ between herself and the cohort that came before her, the Yummy is now the ‘cool mum’ with a look that is ‘less sleek, more knowingly scruffy’. Where once the