It was mostly standard fare for a political interview, but the Cameron/Trevor McDonald show reminds you of what I think is one of Cameron’s foremost positives, and one that is welcome amid the Tories' current self-doubt. Cameron and his team turned the unelectable Tories into a modern and truly representative force. Jonathan Freedland may argue that the change is cosmetic, but candidates, such as Shaun Bailey, selected by the Hammersmith association, say otherwise. If Cameron saw-off grass-roots interests who were still fighting Margaret Thatcher’s early battles, if not those of Churchill too, he has the resolve to tackle the legacy that Gordon Brown is likely to bequeath him.
I’d expected to be left slightly flat by this interview. Cameron is a slick performer; the Tories specialise in presentation. But the contrast between this interview and Gordon Brown’s is plain, embarrassingly so. It was not emotionally charged, but I think that is a positive. Rather, Cameron is human - witty and self-effacing. Yes there were cringe-worthy moments – the affected banter and the discarded dartboard in his office were particular favourites - but Cameron convinces as being honest. He is eminently electable.
I had reservations about SamCam’s appearance, but these were totally misplaced. Her independence and balanced assessment of her husband’s character were hugely refreshing. She helps her husband quietly, retaining her individuality; from a political perspective, she is essential. Now Cameron has to convince on policy as well as personality.