Sam Russell

How TikTok can turn a book into a bestseller

  • Comments

I have an American friend who loves reading, but is clueless about technology. The last time I visited him he was still using Internet Explorer, which even Microsoft has given up on. My friend was puzzled when he walked into his local bookshop and was met by a table of books with the sign ‘#BookTok made me read it’.

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.

Or

Unlock more articles

REGISTER

Read next

Trending

Sean Rayment

Why Israel is changing tactics in its war on Hamas

The conflict in Gaza is about to enter a crucial phase as Israel continues its military campaign to destroy Hamas. After a seven-day pause in hostilities saw Hamas release 110 hostages in return for 240 Palestinians, the Israeli Defence Forces (IDF) are now locked into a more complex and politically tricky battle as they venture

Because you read about books

Latest

Comments

Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in