Ysenda Maxtone Graham

Pop psychology

We need releases for our nervous energy, and resistance-followed-by-surrender sensations do seem to work

issue 25 July 2015

It’s not quite as bad as we feared: Sealed Air, the company in New Jersey that makes bubble-wrap, is not yet discontinuing poppable bubble-wrap. But its newly designed sibling, non-poppable bubble-wrap, surely spells the end for the real thing: it’s cheaper to ship, because it leaves the factory airless and thus can be ‘flat-packed for your convenience’.

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