Harry Wallop

Why are so many classic British brands going downmarket?

issue 05 March 2022

Huntsman, at No. 11 Savile Row, was once an understated beacon of good taste. But if you visit today, you are likely to be met by a gaggle of tourists posing for selfies in front of the window across which is splashed in very large letters: ‘The King’s Man, only in cinemas now.

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