
The enduring appeal of school name tapes
I hadn’t thought about Cash’s name tapes for many years. My mother used to sew them into clothes I planned to take to school. Occasionally I find one in a sock or a threadbare T-shirt and feel wistful for the years past. My name tapes were white, with a navy, serif typeface. The other day, I discovered a pair of tights in the bottom of a drawer which belonged (or perhaps still belong) to my school friend Alice. Her name tapes were woven in green, with a sans serif typeface that looked like the Johnston one used on the London Underground. How did our mothers decide what typeface and colour
