‘New is not generally a word to use in politics. It is exhausted before it even begins: it generally means that the user of it has no ideas of any depth, and runs out of steam early on.’ I came across this observation in Norman Stone’s wonderfully unorthodox ‘personal history of the cold war’, The
Barack Obama seems to have been eating his way around the Gulf of Mexico, munching through a plate of crawfish tails, crab claws and ribs at Tacky Jack’s in Alabama, posing with a super-sized ice cream in Mississippi. The message is, of course, that the Gulf coast is open for business. The wider message is
Monday Gids in a stinky mood. He’s still traumatised after having to travel economy class to Korea. Rang from the airport to say, ‘I don’t turn right on planes.’ But Poppy said you could tell from his voice that he knew the game was up. We all turn right on planes now. It’s a bit
Monday What a way to spend the bank holiday weekend, up to my eyes in sleaze on the Lib Dem vetting unit. Dave rang from Chequers on speakerphone to read us the riot act while playing tennis. Balls ponging v angrily. So far we’ve found a couple of affairs, some flipping, a cash-for-planning row and
Monday Frantic Queen’s Speech rewrites. We’re having to take out references to ‘Dave’ and insert ‘my government’ — boring! I don’t see what’s wrong with ‘My Dave will build a Big Society where Britain is no longer broken, and chocolate oranges are kept well away from the cash tills at WH Smith.’ It didn’t help
Monday I finally got the call! I hadn’t been left behind, they’d just forgotten to tell me I was hired until they realised there weren’t any pot plants. I’m pleased as punch to have my old job of Ambience Management back. I don’t mind if Poppy is Chief-of-staff-to-the-chief-of-staff. I wouldn’t want the responsibility. You know,
The last election in which I voted was that of 1997. On Blair’s brave glad morning I flew to Edinburgh for something, and as we touched down the intercom said, ‘Welcome to Scotland, a Tory-free zone.’ I thought — not a good thing for the national airline to be taking sides. On the way back
Sunday Well, that wasn’t so bad, was it?! Ok, we’d have liked the voters to grasp just how brilliant Dave is — if only so I could have knocked back that bottle of champagne with Poppy and Wonky Tom on election night. And I’m sure Gary is feeling a bit embarrassed after calling nice Mr
Alastair Campbell had a cynical term for the attempts to recruit Tories and others to Tony Blair’s big tent: ‘Operation Gobble’. In 1916, the Tories went into coalition with Lloyd George’s liberals. They gobbled them, spat out Lloyd George and reduced the Liberals to third-party status. In 1931, the Tories formed another coalition, with some
Monday Hoorah! After our triumphant hung parliament noose broadcast we are planning an even more direct appeal to the British public to give Dave the majority he deserves. In our next public information film — entitled ‘Britain, beware stupidity!’ — we will argue that the Lib Dem surge is proof that Gordon has made the
Monday Could barely drag self out of bed this morning. Mummy came in to draw the curtains in the end and reminded me I have to do it for Dave. Rang Gary Barlow as soon as got into office. He’s been racking his brains but says there may be nothing more he can do for
Monday So exciting! Our lovely Cadbury bluey-purple manifesto is finally ready. The toll it has taken on Mr Letwin is horrific but Jed says a few months in the Austerity Room and he should be back to ‘normal’. (Our head of strategy’s finger quotation marks, not mine.) Mr Willetts jumping up and down with excitement
Monday Am in maternity department of Uniqlo stocking up on affordable, down-to-earth clothes for Sam to wear as she reaches out to ordinary mums during her campaign. Luckily the managers didn’t mind barring ordinary customers from the shop so they could give me a private viewing. Am honoured to be Sam’s press officer and making
Monday V dynamic strategy meeting. The challenge is clear: we must look more statesmanlike, whilst wearing Marlon Brando-style leather jackets. Jed is calling it ‘biker statesman chic’. He says Google executives have been doing it for years, there’s nothing to it. We must also find Dave some more budget accessories to wear following excellent coverage
Monday Rejoice! Rejoice! That’s all I’m going to say on the matter. I don’t want to gloat, I don’t want to make any obvious points like ‘Gordon, you’re so screwed,’ because that would be in poor taste. V moving moment when Dave came into the office this morning and we all chanted ‘Da-vid Da-vid!’ and
Monday Thank goodness! The Great Wobble of 2010 is over!! Never again will I go to Lanzarote so close to an election. Turns out, there wasn’t a single person doing strategy in my absence. Jed was doing brand detox and message aromatherapy, Gary was doing shouting at the press and Mr Letwin was doing sitting
Monday Massive double red alert!!! Lily Allen dedicated her song ‘F*** You!’ to Dave last night at the O2 arena!! How could she?? We offered her a peerage and a front-bench job as a Treasury minister in the Lords for goodness sake. Tom says it’s cos we took a principled stand against her foul-mouthed Broken
Monday This is typical! I go away for some winter sun in the Canaries with Mummy and come back to find Labour on course to form the next government! One week I was out of the office — one week! — and it’s all gone pear-shaped, or tits up, as Jed is saying. It’s obviously
Monday Helping Wonky Tom put finishing touches to our exciting plans for Tessa-Jowell-style-John-Lewis-style public services. (Possibly that’s too many hyphens. We may have to drop the Jowell bit. She won’t mind, she’s pleased as punch we’re using her idea.) It will be a revolution, handing Power To The People on a scale never before envisaged.
Monday Hooray! Have been promoted. Am being given super-powerful new role heading up our Twitter Monitoring Unit! Obviously, because I am no longer able to do policy work, Wonky Tom will take over responsibility for all that boring stuff. So excited. Have a list of the most troublesome Tweeters, most of them called Nadine. There