Ysenda Maxtone Graham

Why ‘my’?

Right now, it’s ‘my’

It used to be ‘Your M&S’. That was presumptuous enough. Now, when you drive past Earls Court exhibition hall, pathetically covered in plastic sheeting while being demolished to make way for a high–quality, mixed-tenure residential neighbourhood, the hoarding tells you you’re going past ‘My Earls Court’. You can read all about it on myearlscourt.

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