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Freddy Gray

Bud Light fought the blue-collar culture war – and the war won

If Budweiser is the King of Beers, as its slogan claims, then Bud Light has long been the Queen. Launched over 40 years ago, in 1982, and now the world’s most successful low-calorie beer, ‘B Minus’ occupies a funny sweet spot in America’s sprawling consumer conscience. Also known as ‘redneck soda’, ‘frat water’ and ‘turtle jiz’ – Bud Light is a product that conveys a mass-marketable sense of irony. That’s what ad men dream about.   But then, two months ago, Anheuser Busch, Bud’s parent company, did something stupid. Some marketing whizz decided it would be super-provocative to ‘partner’ – as marketing drones like to say – with the trans

Julie Burchill

In defence of the boozy office party

I’m not big on nostalgia – if the past was so great, how come it’s history? – but I allowed myself a smirk of reminiscence on reading recently that Ann Francke, chief executive of the Chartered Management Institute (‘a professional body focusing on management and leadership’) has put the damper on the age-old tradition of getting blotto at work parties. Francke told the BBC that while hanging out after-hours with workmates is ‘a great team-building opportunity’, managers have a responsibility to keep inappropriate behaviour in check. ‘That might mean adding additional activities alongside alcohol, limiting the amount of drinks available per person or ensuring that people who are drinking too

Gus Carter

The joy of cheese rolling

It’s unnerving being surrounded by a crowd in the woods. You can hear people but only glimpse their limbs or faces through the leaves. It triggers something primordial, similar to the feeling of being watched. Ideally, someone with a big strimmer would have given Cooper’s Hill a good going over before the cheese rolling. But cheese rollers don’t concern themselves with ideals.  My friends were shocked by the brutal pitch of the hill. Could someone really hurl themselves down that? On the last Monday of May, and for reasons lost to time, a wheel of Double Gloucester is thrown down the hill and a group of runners throw themselves after

Do we still need Pride Month?

With Pride Month beginning tomorrow, how proud are you of your sexuality? As a white cis-gendered male, I am frankly a little embarrassed about mine. I mean, it’s not exactly cool to fancy the opposite sex these days, and many of us hetero-normies have become increasingly wary of appearing ‘inappropriate’ when making a move on someone we like the look of. So don’t expect me to be parading my vanilla-flavoured proclivities through central London any time soon. What would I even wear to signal hetero-pride – baggy cords and a neatly tucked-in shirt? That said, you might well spot me at some of this year’s shenanigans; after all, the organisers certainly know

I loved Succession. I’m glad it’s over

There has always been something fitting about the idea that Succession will be the last great show on television. Logan Roy, the patriarch, is old media made flesh, slowly declining into debt and dementia. The show revelled in the fact that none of the next-in-line knew how to replicate him.  From its premiere in 2018 to its last episode this week, HBO’s dynastic drama stood out from a crowd of forgettable spin-offs and interchangeable franchises, amassing countless awards and millions of viewers.  Succession was tragically hilarious and hilariously tragic Succession fast became appointment viewing: you couldn’t actually wait for the next episode to land. It offered a compelling plot, real-life

How to join the beach hut brigade

They are expensive to maintain, plagued by tourists and influences seeking picture-postcard holiday snaps and cost more per square foot than houses in some of London’s most affluent neighbourhoods – despite lacking basic amenities such as running water. And yet such is the allure of the traditional seaside beach hut that, amid an otherwise shaky housing market, prices for these modest timber shacks just keep rising.  According to research by Moverly, which provides digital home information packs, the average asking price of a beach hut in England stands at £49,290 – up 43 per cent in the past year. In Dorset prices are up 101 per cent to more than

Is it time for the £100 note?

Thanks to the recent spike in inflation, never have indisputable luxuries such as Sharwood’s mango chutney or Anchor butter quite so tested the domestic purse strings. The sad truth is, however, that it’s much worse than you think. Because unlike the watched kettle, the frog of devaluation hasn’t just arrived at a nice simmer, it’s begun to boil over. And mango chutney at £4.10 a jar is but the tip of the iceberg. For the long view consider the BBC’s new drama, Ten Pound Poms, about Brits who emigrated to Australia in the 1950s for the princely sum of a £10 processing fee. These days the closest you’ll get to