Design

Every weekday, I travel by Tube to The Spectator’s office, staring at the posters plastered all over the walls. I like looking at the plays and exhibitions that have recently opened or wondering whether that shampoo really will add more ‘oomph’ to my hair. Often there is a pretty girl on the poster. A picture of a woman can sell almost anything. I’ve rarely thought much about the individuals who produce the posters. But as a new exhibition at London’s Transport Museum called Poster Girls reveals, there is a rich history of female art running through the city’s concrete veins. For more than 100 years, the transport network has provided

I’m sitting across a café table from a young man with a sheaf of drawings that have an archive look to them but are in fact brand new. His Jacob Rees-Mogg attire — well-cut chalk-stripe suit and immaculate tie — sets him apart from the others in the room, who are mostly architects and architectural fellow travellers like me. We don’t dress like that. But George Saumarez Smith is indeed an architect, a very good one. He just happens to be a trad. A traditionalist, mostly a classicist. And now is very much the time of the architectural trads. They have crept up on us. There’s a revival going on,

Exhibit A. It is 1958 and you are barrelling down a dual carriageway; the 70 mph limit is still eight years away. The road signs are nearly illegible. You miss your turning, over-correct, hit a tree and die. The following year, graphic designer Margaret Calvert is driving her Porsche 356c along the newly built M1. The motorway signs are hers. It is information design of a high order, possibly even life-saving. The clarity and intelligence of Calvert’s British road signs remain unmatched nearly 60 years later. And the font she created became the NHS, and later rail and airport, standard. Exhibit B. The French are worried about nuclear waste. Given

Over the winter of 1859–60, a handsome young man could be seen patrolling the shores of the Gulf of Messina in a rowing boat, skimming the water’s surface with a net. The net’s fine mesh was not designed for fishing, and the young man was not a Sicilian fisherman. He was the 25-year-old German biologist Ernst Haeckel from Potsdam searching for minute plankton known as Radiolaria. In February he wrote excitedly to his fiancée, Anna Sethe, that he had caught 12 new species in a single day — ‘among them the most charming little creatures’ — and hoped to make it a full century before leaving. Haeckel had a degree

We routinely feel emotional about materials — often subliminally. Which is why new substances and techniques for manufacturing have provoked vivid writing, particularly during the design-reform debates of the 19th century. Think of John Ruskin on the evils of cut as opposed to blown glass or his views on wrought iron as opposed to cast iron — the latter emblematic in his view of a ‘sophisticated, unkind, uncomfortable, unprincipled society’. For the designer Gottfried Semper man’s very inventiveness was a loss. We were losing our understanding of discrete materials. Then there was, and is, our perfectly justified anxieties about the plastics family, beautifully chronicled in Jeffrey Meikle’s American Plastic: A

These days, Aubrey Powell is a genial 70-year-old who can be found most mornings having breakfast at his local Knightsbridge café. But in the late 1970s, he did something that surely no other human being has done before or since. He photographed a sheep lying on a psychiatrist’s couch on a beach in Hawaii. Its coat had been treated with Vidal Sassoon products, and it was sedated with Valium because it was scared of waves. So what on earth was he up to? The answer — as anybody who recognises Powell’s name will guess — was creating one of the 373 album covers that his company Hipgnosis designed back when

The American dream was a consumerist idyll: all of life was to be packaged, stylised, affordable and improvable. Three bedrooms, two-point-five children, two cars and one mortgage. The sense was first caught by Alexis de Tocqueville in Democracy in America (1835–40), where he talks about a people more excited by success than fearful of failure. We all know when the dream died: on 9 November 2016. People in Brooklyn were crying. In Manhattan they couldn’t breathe. A national angst had been revealed: the land of plenty had become the land of the plenty cross. But when did the dream start? There was the Jeffersonian trinity of life, liberty and the

Kublai Khan, said Marco Polo, had ‘a more extensive command of treasure than any other sovereign in the universe’. There were no jangling pockets of coins in Kanbalu. Bark had been stripped from the mulberry trees and beaten into paper notes. The notes carried delicate little pictures of earlier currency — long, frayed ropes weighed down with coins. It was as though they were mocking the old ways. Paper money had been produced in China from as early as the 7th century, but that did not stop Marco Polo from gushing that the Great Khan had discovered ‘the secret of the alchemists’. Back home, there was much curiosity but apparently

Threnody. Dirge. Lament. Epitaph. Elegy. Wake. There are so many English terms to describe the passing of people and things that you wonder if introspection about demise might be a national characteristic. All these words are on my (doggedly cheerful) mind as staff have moved out of London’s Design Museum, securing the last open door with a padlock on 30 June and leaving inside cavernous spaces with rusting memories of designer people and designer things. So what was the old Design Museum? It arose from a conversation between Terence Conran and me in 1978. He was the proprietor of Habitat, whose decent, modern merchandise revolutionised popular taste, and I was