
The deadly curse of influencers
What’s the most hazardous occupation? Deep sea fisherman? Uranium miner? Tail-end Charlie in a Lancaster bomber (not a career currently available)? I challenge anyone to find a speedier way to meet one’s end than becoming an influencer. The sad death of 28-year-old University of Salford student Maria Eftimova, who tumbled off Tryfan, a 1,000ft mountain in Snowdonia during a hike organised on Facebook, is one of those all-too-regular headlines: an influencer who meets their end in their twenties, leaving tens of thousands of followers distraught. Policymakers fret over children falling under bad influences online – we have had an entire Online Safety Act to try to address the problem. But
