
The remarkable example of the JCB Academy
If you’re into diggers, the JCB world headquarters must look a bit like paradise. The factory sits in the rolling green hills of the Staffordshire countryside, bordered by three lakes and its own golf course. As you drive there you pass a giant spider-like sculpture made entirely out of digger claws, and inside the building, stuffed with bright-yellow tractors, there is a JCB museum featuring the first cab to have an in-built kettle. At the end of the tour you can buy JCB scented candles, JCB cut-glass crystal and JCB jumpers from the JCB gift shop. The most interesting thing JCB stamps its name on, though, is actually round the
