Rory Sutherland

Rory Sutherland

The hidden benefit of an electric car

Hello, and welcome to episode one of What’s in My Frunk?, the first in an occasional Spectator series of news and advice for the electronic motorist. In this edition we’ll be discussing one of the unexpected benefits of owning an electric car. The space under the bonnet vacated by the engine often provides a small

The unhappy truth about holidays

In the 1980s, the great advertising writer John Webster described the following paradox. As he saw it, the dream of everyone in advertising was to work hard for many years, ultimately winning enough accounts and awards to retire to a French farmhouse where they could wake to the smell of fresh bread and black coffee,

Buying a brand-new car is the ultimate good deed

The Department for Transport recently ended a £1,500 subsidy towards the price of new, lower-priced electric cars one year earlier than planned. To their credit, there are better ways to promote electric-car use – for instance by encouraging the installation of public charging stations. As it is, the spread of rapid-charging stations in the UK

Working from home could have been the reset we needed

‘It is vital that we see a return to face-to-face meetings to foster the dynamic collaboration that creates breakthrough ideas.’ All true, I’m sure. But what you’re describing here isn’t an office: it’s a pub. The same goes for ‘team-bonding’. Placing a lot of people in an open-plan office doesn’t really form a close-knit team

Inside Taiwan’s plan to thwart Beijing

37 min listen

In this week’s episode:Ian Williams, author of The Fire of the Dragon: China’s New Cold war, and Alessio Patalano, Professor of War and Strategy in East Asia at King’s College London, talk about how the war in Ukraine has changed the thinking in Taiwan. (00:37) Also this week: Was Sue Gray’s report on Downing Street

Rory Sutherland

Why sat navs are a conversation killer

When my daughters learned to drive, I suggested they take their tests in automatics as driving manual cars would soon be redundant. I worry about this. Not because I think I was wrong, but because I fear that gear-changing is yet another of those once commonplace skills which may soon be lost to technology for

My solution to unfair traffic fines

My driveway now lies in the middle of an ‘Average Speed Check Zone’. It’s a wonderful arrangement – for me – since the slower traffic makes it easier to pull into the road. Yet I am still free to drive through the village like Fangio since average speed check cameras do not record your speed,

My plan to cut congestions on our roads

Much of the current antipathy towards the car derives from the excessive influence Londoners exert over national debates. London is an outlier in being one of the very few places where you can avoid owning a car, and where cycling or public transport is faster than driving. Indeed a car is less useful in the

How to watch YouTube on your TV – and why you should

According to Pliny the Elder, Scipio Aemilianus was the first man to shave daily. The origin of the name Boeing is Welsh. The family emigrated to the US from Germany, where they were called Böing, but this was a Germanisation of the Welsh patronymic ab Owen. In Pembrokeshire there is a Church of St Elvis.

Should the young pay less tax than the old?

In evolutionary terms, it is obvious why we get more conservative with age. Two strong forces, acting in the same direction, lead us not to bet on rank outsiders when we’re nearing the last race of the day. First, older people have more experience to draw on when making decisions: if you already know what

The link between motorway service stations and shortages of PPE

I spend quite a lot of time attacking what I call ‘motorway service station’ path design. More attentive readers of The Spectator may remember this from 2019: ‘You are tooling down a motorway at 75mph and decide to stop for a break… Once off the slip road you face a barrage of signs: Food Court/Fuel/Lorries/Caravans/Coaches/Travelodge/Costa

How to post a parcel without leaving your house

Here’s a useful tip. Go to the Royal Mail website and you can ask your postman to collect letters or parcels from your home at a cost of 60p per item. You pay for postage online, print a label and book a collection for the following day. Granted, it’s an extravagant way to merely avoid

Why restaurant food at home beats eating out

‘The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth.’ That’s Niels Bohr. Or, as Oscar Wilde put it: ‘In art there is no such thing as a universal truth. A truth in art is that whose contradictory is also true.’ Like

The myth of the typical Brexit voter

In Jake’s Thing, Kingsley Amis gave it a name: he called it ‘the inverted pyramid of piss’: ‘One of [Geoffrey Mabbott’s] specialities was the inverted pyramid of piss, a great parcel of attitudes, rules and catchwords resting on one tiny (if you looked long and hard enough) point. Thus it was established beyond any real

Is it really such a shock that some people drink at work?

Thirteen years ago we shared an office building with a large international bank. A common lift connected both businesses to the underground car park. Here I once overheard one of the bank employees describing our offices: ‘And you know what else they have up there…’ He spoke in the kind of wide-eyed, aghast tone you

Are electric cars a Columbus’s egg?

The explosion in remote and flexible working accelerated by the pandemic slightly supports my assertion that the most important limits to future innovation may be psychological and behavioural, not technological. I am among a number of people who believe that the newly widespread use of video-conferencing is of great economic significance. A few economists and

Everyone should be sick in the street once

I learned a great deal at university, about half of it from a man called Raymond Foulk. Ray was not Professor Foulk or even Dr Foulk: Ray was a near contemporary — he was in the year below me — but a mature student, then aged about 44. Shortly before he arrived at the beginning

Why you shouldn’t always ‘follow the science’

Fairly early in the pandemic it was widely accepted in scientific circles that the likelihood of outdoor transmission of Covid at low-density events — say garden parties or beer gardens — was relatively low. It might therefore have seemed logical to allow such gatherings to take place sooner than we did. From a practical point

The key to happiness? Getting behind the wheel

A friend of mine recently visited a company in Europe which plans to manufacture human-carrying, pilotless drones. These would be capable of carrying a single passenger above the traffic at speeds of around 70 miles an hour. ‘What kind of onboard information would be conveyed to the passenger?’ he asked. Will they be told their

How men’s wardrobes prove constraints can be good for us

One thing that surprised every-one during lockdown was how many people derived unexpected pleasure from living under imposed restrictions. Can people become happier when temporarily prevented from doing things they would normally do? Almost certainly. Sometimes such circumstances force us to try something new which we subsequently prefer; at other times we enjoy having an